82% of your non-branded search traffic lands on informational pages.
Visitors ready to call typically land on pages like residential, detox, admissions, insurance. 82% of your search traffic is landing on more informational content, like “how long does suboxone stay in your system” and “what is kratom”, the kind of pages people read out of curiosity rather than when they are choosing a provider.
Pages your wrong reader is landing on
82% of your search traffic is going to pages targeting readers who don't typically become admits. These are articles read out of curiosity.
How long does Suboxone stay in your system?
https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-systemDrug-testing curiosity content. Reader is checking detection windows, not researching where to admit.
What is kratom?
https://www.wrenfieldrecovery.example/blog/what-is-kratomDefines a substance the reader has heard of. Curiosity question with no treatment framing and no admissions next step.
Can you drink alcohol on antibiotics?
https://www.wrenfieldrecovery.example/blog/alcohol-and-antibioticsGeneral health question. No program framing, no admissions routing.
Note: For this report, “search traffic” is an estimated figure, modeled from the keywords each page ranks for in Google, the monthly search volume of those keywords, and the click-through rate typical for each ranking position. It reflects non-branded search and is not measured visitor data. Actual numbers can be confirmed by a full audit with read-only access to your Google Search Console and/or GA4.
Pages someone doing pre-decision research is landing on
15% of your search traffic comes from pre-decision research. It's traffic, but it isn't on a page designed to help them pick a provider yet.
Talking to a loved one about treatment
https://www.wrenfieldrecovery.example/family-resources/talking-to-a-loved-one-about-treatmentFamily-member framing. Reader is working out how to raise the subject with someone else, not yet evaluating programs.
Signs of opioid dependence
https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependenceSelf- or family-assessment content. Reader is identifying a problem, not yet choosing a provider.
Pages someone ready to call is landing on
3.0% of your search traffic lands on the pages someone ready to call would read. It's present, but a much smaller share than a healthy operator's funnel.
Wrenfield Recovery — Kestrel Bend Drug & Alcohol Rehab
https://www.wrenfieldrecovery.example/Homepage with prominent admissions framing, phone CTAs, and insurance-verification routing. Ranks for high-intent commercial treatment queries.
Note: Your homepage is doing a lot of your site's bottom-of-funnel work; it ranks for
drug rehab kestrel bendand absorbs that traffic. While this pattern is common in dual-diagnosis treatment, dedicated program and service pages typically capture more high-intent, converting traffic if they are configured correctly.Residential treatment program
https://www.wrenfieldrecovery.example/residential-treatmentProgram-evaluation page. Describes the residential program with admissions framing and insurance verification routing.
Medical detox in Indiana
https://www.wrenfieldrecovery.example/medical-detoxDetox program page with clinical detail. Reader is evaluating medical detox specifically.
Residential treatment program
https://www.wrenfieldrecovery.example/residential-treatmentSetting aside your homepage, which ranks for nearly everything as a catch-all page, this is the first dedicated page Google ranks for you that's built for someone ready to call. It sits at position #31 of the 87 pages we found ranking.
When someone in your market Googles for treatment
We checked 52 treatment-search queries someone in your market would type into Google. Wrenfield Recovery shows up in the top 20 for 11 of them.
“residential treatment indiana”
You're not in the top 100. The page at position 1 is copperlinehealth.example — a local competitor whose pages may not be stronger than yours, but whose search-visibility work is.
“alcohol detox kestrel bend”
You're position 44; sablecreektreatment.example is at position 2.
“drug rehab near me”
You're not in the top 100; stonewickrecovery.example is at position 1.
“inpatient addiction treatment indiana”
You're position 78; kestrelbendhealth.example is at position 3.
copperlinehealth.example is a local provider that outranks you on 29 of the high-intent queries we checked.
Based on our estimates, copperlinehealth.example receives about 1,480 monthly visits from these bottom-of-funnel queries. You receive about 52. They are getting roughly 28.5x the high-intent search traffic you are.
We also see kestrelbendhealth.example, a hospital system rather than a direct competitor, outranking you on 12 of the high-intent queries.
Local competitors: sablecreektreatment.example (pos 2), quarryroadrecovery.example (pos 4).
These are local providers competing for the same families. The lever is dedicated, search-visible pages for the queries you're losing.
National chains: stonewickrecovery.example (pos 1).
National chains win on domain authority you won't out-muscle head-on. The lever is local relevance signals Google uses to rank a local business: consistent reviews, a complete Google Business Profile, legitimate local social presence, and local news or PR mentions.
Directories: rehabroster.example (pos 1), clinicledger.example (pos 3).
Directories rank for everything because that's their whole model. A paid or preferred listing on a high-ranking directory is often a cheaper path to qualified calls than Google Ads, and worth pricing as a short-term play while you build organic visibility.
Where your pages send the people who do land
We crawled the top 12 pages on your site by Google traffic and counted what every link and button on them points to. Across those pages, 53% of the links go to phone numbers or insurance-verification forms; only 12% route the visitor into a deeper treatment page.
- https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-system
53% of links go to “call” or “verify insurance,” 13% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Get Help Now · Speak with a Counselor
- https://www.wrenfieldrecovery.example/blog/what-is-kratom
58% of links go to “call” or “verify insurance,” 8.3% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Free Consultation
- https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependence
43% of links go to “call” or “verify insurance,” 14% send the visitor to a deeper treatment page.
Most common: Call Now · Get Help Today · Find Treatment
Build search-visible versions of the pages a family member ready to call would actually read. That means detox, residential, admissions, and insurance verification pages with enough depth, internal linking, and clinical detail that they rank for the searches a ready-to-admit family member is actually typing.
Migrate the curiosity content (Suboxone detection windows, kratom explainers, alcohol and antibiotics) out of the main blog and into a knowledge-base subdirectory that doesn't compete with your program pages for crawl priority. Those pages can keep their existing organic traffic, but they shouldn't outrank your residential page.
Give the Kestrel Bend market its own dedicated page rather than leaning on the homepage to carry it. The homepage is currently absorbing the high-intent local search, which is why the first dedicated program page sits at position 31 of the 87 pages we found ranking.
Rewire the CTAs so the page someone lands on matches the conversion step it offers. A reader on "What is kratom?" isn't ready to call; a reader on "residential treatment in Indiana" might be. The current setup sends both to the same insurance-verification form.