82% of estimated traffic within the classified sample lands on informational pages.
Visitors ready to call typically land on pages like residential, detox, admissions, insurance. 82% of estimated traffic within the classified sample lands on informational content, like “how long does suboxone stay in your system” and “what is kratom”, pages with informational intent; a reader may still later seek treatment.
Pages serving informational readers
82% of estimated traffic within the classified sample goes to informational pages. Page intent does not establish whether a visitor will later become an admission.
How long does Suboxone stay in your system?
https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-systemDrug-testing curiosity content. The query concerns detection windows; the visitor’s eventual care needs are unknown.
What is kratom?
https://www.wrenfieldrecovery.example/blog/what-is-kratomDefines a substance the reader has heard of. The query is informational rather than a search for a treatment program.
Can you drink alcohol on antibiotics?
https://www.wrenfieldrecovery.example/blog/alcohol-and-antibioticsGeneral health question. No program framing, no admissions routing.
Note: For this report, “search traffic” is an estimated figure, modeled from the keywords each page ranks for in Google, the monthly search volume of those keywords, and the click-through rate typical for each ranking position. It reflects non-branded search and is not measured visitor data. Actual numbers can be confirmed by a full audit with read-only access to your Google Search Console and/or GA4.
Pages someone doing pre-decision research is landing on
15% of estimated traffic within the classified sample comes from pre-decision research. It's traffic, but it isn't on a page designed to help them pick a provider yet.
Talking to a loved one about treatment
https://www.wrenfieldrecovery.example/family-resources/talking-to-a-loved-one-about-treatmentFamily-member framing. Reader is working out how to raise the subject with someone else, not yet evaluating programs.
Signs of opioid dependence
https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependenceSelf- or family-assessment content. Reader is identifying a problem, not yet choosing a provider.
Pages someone ready to call is landing on
3.0% of estimated traffic within the classified sample lands on treatment-decision pages.
Wrenfield Recovery — Kestrel Bend Drug & Alcohol Rehab
https://www.wrenfieldrecovery.example/Homepage with prominent admissions framing, phone CTAs, and insurance-verification routing. Ranks for high-intent commercial treatment queries.
Note: Your homepage is doing a lot of your site's bottom-of-funnel work; it ranks for
drug rehab kestrel bendand absorbs that traffic. While this pattern is common in dual-diagnosis treatment, dedicated program and service pages typically capture more high-intent, converting traffic if they are configured correctly.Residential treatment program
https://www.wrenfieldrecovery.example/residential-treatmentProgram-evaluation page. Describes the residential program with admissions framing and insurance verification routing.
Medical detox in Indiana
https://www.wrenfieldrecovery.example/medical-detoxDetox program page with clinical detail. Reader is evaluating medical detox specifically.
When someone in your market Googles for treatment
The sample covers 52 treatment-search queries someone in your market would type into Google. Wrenfield Recovery shows up in the top 20 for 11 of them.
“residential treatment indiana”
You're not in the top 100. The page at position 1 is copperlinehealth.example — a local competitor visible for this query in the synthetic sample; the ranking does not establish why it leads.
“alcohol detox kestrel bend”
You're position 44; sablecreektreatment.example is at position 2.
“drug rehab near me”
You're not in the top 100; stonewickrecovery.example is at position 1.
“inpatient addiction treatment indiana”
You're position 78; kestrelbendhealth.example is at position 3.
copperlinehealth.example is a local provider that outranks you on 29 of the high-intent queries we checked.
Based on our estimates, copperlinehealth.example receives about 1,480 monthly visits from these bottom-of-funnel queries. You receive about 52. They are getting roughly 28.5x the high-intent search traffic you are.
We also see kestrelbendhealth.example, a hospital system rather than a direct competitor, outranking you on 12 of the high-intent queries.
Local competitors: sablecreektreatment.example (pos 2), quarryroadrecovery.example (pos 4).
These are local providers competing for the same families. The lever is dedicated, search-visible pages for the queries you're losing.
National chains: stonewickrecovery.example (pos 1).
Compare the competing pages and local search results before choosing a response. Their presence alone does not establish a ranking mechanism or the best investment.
Directories: rehabroster.example (pos 1), clinicledger.example (pos 3).
A directory listing is one option to evaluate. This sample contains no cost or admissions data to establish whether a paid placement would outperform another channel.
Where your pages send the people who do land
The sample’s link analysis covers the top 12 pages by search traffic and counts the destinations of their links and buttons. Across those pages, 53% of the links go to phone numbers or insurance-verification forms; only 12% route the visitor into a deeper treatment page.
- https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-system
53% of links go to “call” or “verify insurance,” 13% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Get Help Now · Speak with a Counselor
- https://www.wrenfieldrecovery.example/blog/what-is-kratom
58% of links go to “call” or “verify insurance,” 8.3% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Free Consultation
- https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependence
43% of links go to “call” or “verify insurance,” 14% send the visitor to a deeper treatment page.
Most common: Call Now · Get Help Today · Find Treatment
Build search-visible versions of the pages a family member ready to call would actually read. That means detox, residential, admissions, and insurance verification pages with enough depth, internal linking, and clinical detail that they rank for the searches a ready-to-admit family member is actually typing.
Review the informational pages for accuracy, useful treatment context and relevant internal links.
Review whether a dedicated Kestrel Bend page would better answer the local treatment queries tested here. Compare its purpose with the homepage before building it.
Offer useful next steps that match page intent, including deeper treatment information alongside direct contact. Test the response; reading an informational article does not prove someone is unready to call.