I built the diagnostic that runs my firm’s lead generation. Then I took a number out of it that I could not defend.
It reports how much of a facility’s search traffic is the wrong reader, and where the pages built for someone ready to call actually rank.
What it reports
A facility’s marketing report usually says whether traffic went up. This tool scores the viability of that traffic for conversion.
It pulls every page on the domain that ranks for anything, classifies each page by the reader it serves, and reports what share of non-branded search traffic each group receives. The groups are ones an admissions director would recognize on sight: someone reading about a substance, someone comparing options, someone ready to call. It then locates where the pages written for that last group actually rank, and against whom.
The output is a funnel viability statement. When the traffic arriving is mostly people reading out of curiosity, the site is producing volume that never enters the admissions funnel, while the residential and detox pages sit below where families look. That is a defect, and it prices out in admits.
A second report runs the same question against AI assistants. When a family asks for treatment in this market, how often does the facility get named, how often is its own site the source AI used, and does the AI assistant recognize the facility at all when asked by name.
I conceptualized, built, and deployed it end to end. Both funnels are live in production today.
The output
Both reports below came off the production pipeline. The facility, data, and links in them are invented, though they reconcile similarly to verified outputs. Real reports are graded assessments of real operators, and they belong to those operators.
wrenfieldrecovery.example · 2026-06-18Diagnostic Results: Wrenfield Recovery
Your validated results are below. We built this tool to provide transparency into your web-intent pipeline. The findings below are aggregated from third-party search tools and public Google results. These are estimates and can differ from the numbers in your own Google Search Console and Analytics. If you would like an audit grounded in your own data, if you have any questions, or if we got something wrong, please reach out via the links below.
82% of your non-branded search traffic lands on informational pages.
Visitors ready to call typically land on pages like residential, detox, admissions, insurance. 82% of your search traffic is landing on more informational content, like “how long does suboxone stay in your system” and “what is kratom”, the kind of pages people read out of curiosity rather than when they are choosing a provider.
Pages your wrong reader is landing on
82% of your search traffic is going to pages targeting readers who don't typically become admits. These are articles read out of curiosity.
How long does Suboxone stay in your system?
https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-systemDrug-testing curiosity content. Reader is checking detection windows, not researching where to admit.
What is kratom?
https://www.wrenfieldrecovery.example/blog/what-is-kratomDefines a substance the reader has heard of. Curiosity question with no treatment framing and no admissions next step.
Can you drink alcohol on antibiotics?
https://www.wrenfieldrecovery.example/blog/alcohol-and-antibioticsGeneral health question. No program framing, no admissions routing.
Note: For this report, “search traffic” is an estimated figure, modeled from the keywords each page ranks for in Google, the monthly search volume of those keywords, and the click-through rate typical for each ranking position. It reflects non-branded search and is not measured visitor data. Actual numbers can be confirmed by a full audit with read-only access to your Google Search Console and/or GA4.
Pages someone doing pre-decision research is landing on
15% of your search traffic comes from pre-decision research. It's traffic, but it isn't on a page designed to help them pick a provider yet.
Talking to a loved one about treatment
https://www.wrenfieldrecovery.example/family-resources/talking-to-a-loved-one-about-treatmentFamily-member framing. Reader is working out how to raise the subject with someone else, not yet evaluating programs.
Signs of opioid dependence
https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependenceSelf- or family-assessment content. Reader is identifying a problem, not yet choosing a provider.
Pages someone ready to call is landing on
3.0% of your search traffic lands on the pages someone ready to call would read. It's present, but a much smaller share than a healthy operator's funnel.
Wrenfield Recovery — Kestrel Bend Drug & Alcohol Rehab
https://www.wrenfieldrecovery.example/Homepage with prominent admissions framing, phone CTAs, and insurance-verification routing. Ranks for high-intent commercial treatment queries.
Note: Your homepage is doing a lot of your site's bottom-of-funnel work; it ranks for
drug rehab kestrel bendand absorbs that traffic. While this pattern is common in dual-diagnosis treatment, dedicated program and service pages typically capture more high-intent, converting traffic if they are configured correctly.Residential treatment program
https://www.wrenfieldrecovery.example/residential-treatmentProgram-evaluation page. Describes the residential program with admissions framing and insurance verification routing.
Medical detox in Indiana
https://www.wrenfieldrecovery.example/medical-detoxDetox program page with clinical detail. Reader is evaluating medical detox specifically.
Residential treatment program
https://www.wrenfieldrecovery.example/residential-treatmentSetting aside your homepage, which ranks for nearly everything as a catch-all page, this is the first dedicated page Google ranks for you that's built for someone ready to call. It sits at position #31 of the 87 pages we found ranking.
When someone in your market Googles for treatment
We checked 52 treatment-search queries someone in your market would type into Google. Wrenfield Recovery shows up in the top 20 for 11 of them.
“residential treatment indiana”
You're not in the top 100. The page at position 1 is copperlinehealth.example — a local competitor whose pages may not be stronger than yours, but whose search-visibility work is.
“alcohol detox kestrel bend”
You're position 44; sablecreektreatment.example is at position 2.
“drug rehab near me”
You're not in the top 100; stonewickrecovery.example is at position 1.
“inpatient addiction treatment indiana”
You're position 78; kestrelbendhealth.example is at position 3.
copperlinehealth.example is a local provider that outranks you on 29 of the high-intent queries we checked.
Based on our estimates, copperlinehealth.example receives about 1,480 monthly visits from these bottom-of-funnel queries. You receive about 52. They are getting roughly 28.5x the high-intent search traffic you are.
We also see kestrelbendhealth.example, a hospital system rather than a direct competitor, outranking you on 12 of the high-intent queries.
Local competitors: sablecreektreatment.example (pos 2), quarryroadrecovery.example (pos 4).
These are local providers competing for the same families. The lever is dedicated, search-visible pages for the queries you're losing.
National chains: stonewickrecovery.example (pos 1).
National chains win on domain authority you won't out-muscle head-on. The lever is local relevance signals Google uses to rank a local business: consistent reviews, a complete Google Business Profile, legitimate local social presence, and local news or PR mentions.
Directories: rehabroster.example (pos 1), clinicledger.example (pos 3).
Directories rank for everything because that's their whole model. A paid or preferred listing on a high-ranking directory is often a cheaper path to qualified calls than Google Ads, and worth pricing as a short-term play while you build organic visibility.
Where your pages send the people who do land
We crawled the top 12 pages on your site by Google traffic and counted what every link and button on them points to. Across those pages, 53% of the links go to phone numbers or insurance-verification forms; only 12% route the visitor into a deeper treatment page.
- https://www.wrenfieldrecovery.example/blog/how-long-does-suboxone-stay-in-your-system
53% of links go to “call” or “verify insurance,” 13% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Get Help Now · Speak with a Counselor
- https://www.wrenfieldrecovery.example/blog/what-is-kratom
58% of links go to “call” or “verify insurance,” 8.3% send the visitor to a deeper treatment page.
Most common: Call (800) 555-0100 · Verify Insurance · Free Consultation
- https://www.wrenfieldrecovery.example/resources/signs-of-opioid-dependence
43% of links go to “call” or “verify insurance,” 14% send the visitor to a deeper treatment page.
Most common: Call Now · Get Help Today · Find Treatment
Build search-visible versions of the pages a family member ready to call would actually read. That means detox, residential, admissions, and insurance verification pages with enough depth, internal linking, and clinical detail that they rank for the searches a ready-to-admit family member is actually typing.
Migrate the curiosity content (Suboxone detection windows, kratom explainers, alcohol and antibiotics) out of the main blog and into a knowledge-base subdirectory that doesn't compete with your program pages for crawl priority. Those pages can keep their existing organic traffic, but they shouldn't outrank your residential page.
Give the Kestrel Bend market its own dedicated page rather than leaning on the homepage to carry it. The homepage is currently absorbing the high-intent local search, which is why the first dedicated program page sits at position 31 of the 87 pages we found ranking.
Rewire the CTAs so the page someone lands on matches the conversion step it offers. A reader on "What is kratom?" isn't ready to call; a reader on "residential treatment in Indiana" might be. The current setup sends both to the same insurance-verification form.
Want to walk through this together?
Twenty minutes, no deck, no pitch. We'll walk through what we're seeing on your site and what we'd do about it.
Andrew Bramlett, Divergent Digital
wrenfieldrecovery.example · 2026-06-18When a family asks AI for treatment near Kestrel Bend, it names Wrenfield Recovery in 4 of 21 searches.
We asked AI assistants the questions a family runs when looking for treatment near you, several times each. This is what came back across those runs. AI answers vary, so these are directional, not a live mirror.
When a family searches for treatment in Kestrel Bend, these are the providers AI assistants named, and how often, across 21 searches. That count is each provider's Discovery score.
In Kestrel Bend, AI named you in 4 of 21 searches. Widen the same questions to all of Indiana, and you are named in 1 of 6. Here is who AI recommends statewide.
The answers above draw on sources. These are the listing and information sites AI cited most often across the same 21 searches near Kestrel Bend. A family reading an AI answer often clicks through to one of these pages. Keeping your profile on each of them current and complete is a step you can take today, with or without us.
One more signal from the same answers: AI referred to you by 3 different names, including Wrenfield Recovery, Wrenfield Recovery Center, Wrenfield Kestrel Bend. Naming that varies this much often points to inconsistent name, address, and phone details across the listings above.
The pattern across these answers is consistent. When a family asks for treatment near Kestrel Bend, AI assistants name Copperline Behavioral Health in most answers and Wrenfield Recovery in 4 of 21. The list AI assembles is short, and the calls follow it.
Based on the findings from this audit, the first step we would suggest is bringing your listings on the most-cited sources current and complete. Your own site was AI's source in 1 of 21 answers, which means the description AI gives families is written by third parties today.
Want to walk through this together?
Twenty minutes, no deck, no pitch. We'll walk through what AI assistants are saying about your market and what we'd do about it.
Both are clipped to keep this page readable. Nothing in them was edited to fit; the full renders are one click away.
Checking it against Search Console
The tool has produced 46 audit reports across eleven real behavioral-health properties, plus five validation runs on the AI citation side. Most of those ran through the no-analytics path, which is the one that matters commercially. Typically, a prospect will not hand over Search Console access to a firm they have not hired, so the estimate has to stand on third-party data.
In late May I had Search Console access for three of those operators. I ran the estimate against what their own data recorded.
The verdict held on all three. On one of them the real data said the problem was larger than the tool had reported.
The per-page traffic estimate did not hold. For pages ranking in positions three through eight on informational searches, the third-party model was overstating traffic by thirty to sixty times what Search Console recorded.
So I took the per-page number out of the client-facing report. It sits behind a flag that is still off today. The reasoning was narrow. That number was the one figure a prospect could check against their own Search Console, and the first one who did would have caught me overstating.
After the correction, two properties’ grades got worse and one healthy property kept its healthy verdict. That last part is what told me the rule discriminates rather than lowering every score it touches.
What this does not tell you
It was built as my firm’s lead generation engine, validated against eleven real operators including three I could check against their own Search Console, shipped, and it runs itself.
It does not tell an operator what to do about the gap. It tells them the gap exists, how large it is against the local competitive set, and which pages are on the wrong side of it. Closing it is a different engagement and a longer one.
Run it on whatever facility you want
The reports above are the argument. This is the part that settles it. Both funnels are live right now, and neither one asks you for anything I would have to be involved in.
Put in a domain. Yours, a competitor’s, one you are looking at buying. The same pipeline that produced the two reports above will run against it and send you what it finds.